Combining classic posters & digital, the boards are strategically positioned on the parking and at the main entrance of the stores.
Banner
Duration
1 week
Media Booking
4 weeks
Nice to know
- Delhaize 2m² (480 boards) is the powerful retail network in Belgium covering 150 stores: 110 SM Delhaize and 40 AD Delhaize.
- With an average of 3 boards per store, the impact of the format influences the top of mind of your brand just before the buying process.
- This network is the best and the last touch point to influence shoppers just before entering the store. Surely if you know that 68% of purchase decisions are made instore.
Post reporting
1. Reach category
2. Penetration promoted product/range
3. Percentage new buyers of promoted product/range
4. Category turnover evolution
5. Promoted product/range turnover evolution
Objectives
Conversion
Brand awareness
Call To Action
Brand positionning
