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Jun 08

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Retail Media revealed

Retail Media are clearly one of the trends of the year. Globally, spending in these channels is increasing, players are refining their offerings and brands are increasingly integrating it into their media strategies. In the United States, advertising spending in Retail Media is about to overtake investments in traditional television advertising, and in Europe it should reach € 25 billion by 2026, according to the IAB. Time to evaluate the situation and take a look at the reasons why Retail Media is booming.

Media solutions

We create impactful media tools that give you the possibility to target millions of Delhaize customers throughout all steps of the marketing funnel: from brand awareness to the last mile before purchase. Our MMD media offer is based on 5 pillars: Instore, Print, Online, Personalized communications and 360° programs.

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Data & insights

With 2,5 million Belgian households having a SuperPlus card and using it for more than 3,7 million transactions weekly, we own very valuable information on your customers or prospects. With Enlight+, our online self-service platform, you have all sales and customer insights at hand to develop the best-in-class retail media strategy.

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How to build a strong retail media plan

How to build a strong retail media plan

Retail media is trending and only begins to flourish. In Belgium, we are in the middle of a so-called retail ...

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How to support the introduction of a new product with an omnichannel campaign

How to support the introduction of a new product with an omnichannel campaign

In October 2023, Galler experienced an historic moment with the launch of a new range of chocolates : A range of 6 filled ...

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The Rise of Retail Media

The Rise of Retail Media

In collaboration with MM, MMD created a video program dedicated to the challenges of retail media, and more specifically three debates between CEOs and media agency experts as well as digital specialists.

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