E-mail open rate 25% over the Belgian market average.
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On February 25th, MMD hosted its first webinar in 2021. The subject: (e-)CRM!
New retail trends revealed in covid-19 lockdown
Discover the exclusive interview with Olivier Degrez (MMD), Margot Pedoussaut (Bel Belgium) & Davina Raemaekers (Arla Foods Belgium) published by MM.
CRM - Dedicated e-mail
At the beginning of the covid 19 health crisis (March 2020), one of Balade's references was temporarily unavailable in stores.Read more
Dedicated Direct Mail - A5 Postcard
On the occasion of their 85th anniversary, Yakult wanted to increase the frequency of purchases, mainly from loyal customers, and boost overall sales of its product. Yakult faces strong competition in the probiotics category. They were also absent from the Delhaize shelves for a few months. The purpose of sending their postcard was to make their customers loyal again and to inform them that Yakult is back at Delhaize.Read more
Omnichannel - Gamification
The objective of the Jacob Douwe Egberts campaign was to increase awareness of their new L'OR Barista concept by combining L'OR Barista machines with capsules that are compatible with the machine (both classic and XXL capsules).Read more