In August 2024, MMD reached a major milestone by transitioning to the Ahold Delhaize’s Retail Media Platform, leveraging the expertise and technological capabilities developed across the Ahold Delhaize Group’s brands to strengthen our onsite retail media offering. This move allowed us to internalize campaign programming and optimization—resulting in greater control, increased flexibility, and improved performance.
Thanks to the success of this implementation and the positive performance of the first campaigns, we’re excited to announce the next step: new media placements across My Delhaize app and Delhaize.be website, available from June 2025.
New and unlocked pages in our Onsite Media Inventory
Our extended inventory now includes new pages for both bannering and sponsored products possibilities. Here's what’s new in terms of pages:
- Recipe Inspiration Page – App & Web : users are actively looking for meal inspiration – the perfect moment to influence brand choice.
- Recipe Listing Search Page – App & Web : high intent page with targeted search terms enabling for banner contextual targeting.
- Folder Page – App & Web : a high-intent page for promo hunters, the Folder Page is where shoppers come to plan their purchases - whether online or in-store.
- SuperPlus card page – App Only: loyalty space and second most visited page in the app.
- Product Detail Page – App & Web : influence the buying decision till final decision moment by being present with sponsored products in the native product carrousels.
From newly unlocked inventory pages to new actionable onsite packs - Available from June 2025
From these new added pages to the inventory, 3 new strategic packs have been developed to help you to further meet your advertising objectives still in 2025.
Folder Visibility Pack :
- Objective: boost the visibility of your promotion in Delhaize’s most consulted page – the folder with top of the page premium placement banners.
- What’s in it?
- 1 banner on the web folder page
- 1 banner on the app folder page
- Ideal to combine with promo visibility pack to optimize your promotion visibility on both strategic pages for promotions.
- Side note: The Folder Page is visited by both online and in-store shoppers, making it a unique cross-channel touchpoint.
More details on Folder Visibility
Recipe Booster Pack
- Objective: extend the visibility of your recipe beyond the initial 2-week bannering period included in the Recipe Pack.
- What’s in it?
- 2 extra weeks bannering – on Recipe Inspiration and search listing pages.
- Custom campaign scheduling option while your recipe is online (13 weeks).
- Ideal to combine with the Recipe Pack as you’ll be able to extend the bannering easily and without additional creative cost to maintain top-of-mind presence and traffic to your recipe.
SuperPlus Card Visibility Pack
- Objective: maximize the impact of your promotion on one of the second most visited page by App exclusive shoppers and instore shoppers.
- What’s in it?
- New banner template on the SuperPlus card page
- Native 100% integrated design
- Very limited creative cost as only packshots are used
- Ideal to communicate about a strong promotion to a wide online and instore audience.
Don’t miss out - contact your account manager now to lock new packs. Want to explore more? Visit our Onsite Catalogue for full pack details.
