Display placed at the entrance of the store and filled with product samples.
The customer takes one product and scans it at the cashier with its loyalty Delhaize SuperPlus Card.
Perfect media to generate a trial and boost the conversion!
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Duration
1 week
Media Booking
8 weeks
Nice to know
- All-inclusive service (Production - Placement - Post reporting)
- Min 20 SM (of your choice)
- Creation of the top card to provide by the client
- Retarget the testers by e-mailing
- Fresh product sampling and full size under investigation
- Various formats possible
- 800x600mm + H860mm
- 800x1200mm + H860mm
Post reporting
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI 1 - Reach category (Total Reach)
KPI 2 - % New Buyers of promoted product/range (New Buyers Ratio)
KPI 3 - Category turnover evolution (Category Ratio)
KPI 4 - Promoted product/range turnover evolution (Promoted Product Ratio)
Objectives
Conversion
Brand awareness
Eye catcher
Trial
