It’s primetime for food brands on our digital instore screens!
Retail media is rapidly growing, with in-store digital screens emerging as a key component of this trend. The reason behinf this ? Delhaize’s physical store network alone attracts an average of 5 million visitors a week, so our digital screen offer is a well performing tool to create reach.
Given this, it’s crucial for us to extend our retail media efforts and respond with a qualitative retail media instore screen offer. Unlike traditional marketing activations, screens campaigns are the perfect gateway to generate a maximum of reach. For food brands, it provides measurable data afterwards on sales evolution. This allows them to optimize their campaign efforts and better allocate resources in retail media, ultimately maximizing their return on investments.
Discover how we have been of value for Barilla!
A prime example is the can be seen in the digital out-of-home (DOOH) campaign we executed with Barilla for their Blue Box assortment. We strategically placed their branded message on our screens located at the entrance. This approach ensured that every visitor had been approached, as everyone passes this zone in the store!
During an interview with their media agency OMD, we delved deeper into this case-study, exploring their experience in OOH, their strategy and objectives behind this campaign and the additional value these activations could create alongside their existing marketing plans.
The Barilla Case
Discover the digital OOH case of Barilla that illustrates how they raised awareness on their Blue Box product range across our stores.