A national coverage of over 178 screens across Delhaize supermarket stores - divided in 3 different clusters:
- Cluster small
- Cluster large
- Cluster without JCD parking lot screens
Banner
Duration
1 week
Media Booking
6 weeks
Nice to know
- National coverage
- Format: 55 inch - portrait
- Message: 6 seconds
- Multiple creations possible
- Share of time : 20%
- Broadcasting: 720x/screen/day
- List of the stores available
- Possibility to include External Brands & Services
Post reporting
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI 1 - Reach category (Total Reach)
KPI 2 - % New Buyers of promoted product/range (New Buyers Ratio)
KPI 3 - Category turnover evolution (Category Ratio)
KPI 4 - Promoted product/range turnover evolution (Promoted Product Ratio)
Objectives
Brand awareness
Call To Action
Engagement / Consideration
Change perception
