The brand Fuze Tea wanted to use MMD for their 360° brand activation. Besides door-to-door and instore, they reached out for us to create a powerful online & CRM media plan.
Objectives: they were in need for an uplift of the brand Fuze Tea and they wanted to generate trial among Delhaize consumers.
We proposed them to play on 2 powerful pillars (period of 4 weeks) :
Sales results: During activation period, brand realized 90 % more revenue on promoted products and 66 % more revenue on their overall assortment !
Call To Action
Engagement / Consideration