Multi-brand thematic e-mail sent to a specific target group, based on a categorical segmentation

  • Insert of a branded banner in the thematic e-mail
  • Highlight of an existing promotion
  • Predefined segmented group based on the categories
     
Duration 1 sending
Media Booking 6 weeks
Nice to know
  • Look & feel Delhaize
  • Creation in collaboration with MMD
  • Link to your range of products on Delhaize.be
  • Sent on Thursday
Post reporting

Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI1 - #Open rate (FR + NL)
KPI2 - Click-Through-Rate (FR+NL

Objectives

Conversion

Brand awareness

Call To Action

Trial

Engagement / Consideration

Cross/Upselling