Personalized communications

Thematic multi-brand insert newsletter

DURATION : 1 sending

MEDIA BOOKING : 6 weeks

E-mail sent to a specific target group, based on a categorical segmentation

Per participating brand there is a personalized insert in this newsletter, only brands linked to the theme can participate. Based on customer's purchasing behavior, they will see the packshot of their favorite product linked to the participating brand. This insert can highlight an existing promotion or show content inspiration.

Nice to know

Look & feel Delhaize
Predefined segmented group based on the categories
Creation in collaboration with MMD
Link a landing page on Delhaize.be
Sent on Thursday

Post reporting

Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.

CTR

Open rate