Pre-analysis and counting of a possible mailable target audience. Can be done in order to calculate potential to send a dedicated e-mail and/or Direct Mail.

Nice to know

What's In

  • Brand/Category Buyers; Non-buyers; Lapsers
  • Delhaize RFM segmentation
  • Delhaize Premium Foodie/Game Changer/Convenience Seeker segmentation
  • A 100% credit if used to build a DM or e-mail project afterwards

What's Out

  • Any targeting based on a specific competitor or product
  • Any information about other retailers