Digital screen inside the 147 Shop &Go at Q8 petrol stations (1 screen per shop)

Banner
Proxy Delhaize
Duration 1 week
Media Booking 8 weeks
Nice to know
  • National coverage
  • Mostly put on top of the Panos counter, so high visibility and attention
  • Format: 43 inch
  • Format: Landscape
  • SOV: 10%
  • Message: max 12 secondes
  • Broadcasted in a loop of 5 messages (4 Shop&GO/Q8 + 1 branded message)
  • Specific rules for communication apply
Post reporting

Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI 1 - Reach category (Total Reach)
KPI 2 - % New Buyers of promoted product/range (New Buyers Ratio)
KPI 3 - Category turnover evolution (Category Ratio)
KPI 4 - Promoted product/range turnover evolution (Promoted Product Ratio)

Objectives

Brand awareness

Eye catcher

Call To Action

Trial

Cross/Upselling