• Assess the efficiency of a marketing campaign by comparing test stores and control group stores
  • Evaluate the global sales uplift linked to my campaign

Key questions

  • Was the perimeter of my action correctly defined?
  • What is the acquisition cost of a new purchaser of my promoted products regarding the media cost?
Media Booking 4 weeks
Post reporting
  • Reach
  • Number of category and product purchasers
  • Number of new buyers
  • Category and Promoted Product Turn. Evolution