A/B Testing Report
MEDIA BOOKING : 4 weeks
Objectives
- Assess the efficiency of a marketing campaign by comparing test stores and control group stores
- Evaluate the global sales uplift linked to my campaign
Key questions
- Was the perimeter of my action correctly defined?
- What is the acquisition cost of a new purchaser of my promoted products regarding the media cost?
Post reporting
- Reach
- Number of category and product purchasers
- Number of new buyers
- Category and Promoted Product Turn. Evolution
