MMD Inspiration Info New Bannering Onsite solutions

New Bannering Onsite solutions

E-commerce is evolving : we know there’s a shift in onsite behavior from web to app and this is why we have been working on a solution. To make sure brands can get the most out of this reality, MMD is thrilled to announce some significant changes in our onsite bannering offer. These changes are designed to improve the customer experience and better serve your needs, as a brand. 

 

Why are we evolving ? 

As part of the Ahold Delhaize Group, we can take advantage of the learnings and tech possibilities the group has built around Retail Media with all other retailer brands. At the beginning of August, we will therefore move to a new Onsite Retail Media Platform with more and better inventory, and we will inhouse our operations and campaign management for all your onsite digital campaigns. 

 

What changes concretely ?

New packages names

Don’t worry too much about the word “Change”. Concretely, we will keep the same packages to meet all your Ecom marketing objectives, but they will have other names and be visible on more positions, and on the App as well.

 

Old name New name
IAB Banner Home Page  Home Page Visibility>>
IAB Banner Promo Page Promo Visibility>>
Commercial Display Pack Small Online Visibility Small>>
Commercial Display Pack Large Online Visibility Large>>

 

 

Have a look at our new on-site solutions catalog>>

 

More bannering options 

To continuously improve our offering and meet the needs and expectations of the market, we have also developed more bannering options. 

Whether you want to highlight your Promo, or to work on your brand awareness and display your product in a simplest form, or to display your products allowing the user to directly add the product to their basket via a “Add to basket” button…. 

Our different banners can help you to address all your Ecom marketing objectives!

 

New Bannering Onsite solutions

New designs

Visuals and creatives will change as well, offering the Delhaize customers a better experience and making your brand communication less intrusive.

With this new Retail Media platform, we are also adapting our formats to Native advertising formats. Native formats seamlessly integrate with the content of a platform, providing a non-disruptive user experience. Unlike traditional ads, native ads match the look & feel of the content in which they appear. This results in higher engagement rates and better performance, as users are more likely to interact with content that feels native and relevant to their experience.

 

What's in it for you, as a brand?

 

Increased Inventory

We will have more banner positions both on web and app.

And we haveconsidered the fact that there’s a shift in user behavior from web to app. So, we are delighted to say that the Delhaize app will now feature a larger inventory, offering you a wider range of options.

The App finally becomes a true mirror of the Delhaize website.

 

 

 

More Positions and Impressions

We will have more advertising positions and an increased visibility of our banners which will lead to more impressions !

Technically speaking, we will have more impressions because the platform we will be using bypasses the consent of the consumers. Banners are native and integrated on the Delhaize website and are not managed by an external third-party partner. 

You'll have access to more advertising positions and increased impression opportunities, ensuring increased visibility and reach.

Native Design

We've revised our design to provide a more intuitive and visually appealing user experience. Native designs make communication less intrusive because ad formats will seamlessly integrate with content, providing a more natural and effective way to reach your target audience. This leads to a better performance of your campaigns: better results and higher engagement. 

Simplified creative processes and design will save you time and effort, making it easier to create compelling ads.