Connect with over 515K online Delhaize shoppers per week
E-commerce is booming and this means online traffic is booming as well. Through MMD, brands can get in contact with more than 342K unique shoppers via Delhaize.be and 175K shoppers on the SuperPlus-app. Together, these shoppers make over 1,3Mio visits per week on the website and in the app.
The SuperPlus app, a new banner hotspot for brands.
With 785K visits per week, the SuperPlus-app is skyrocketing. Reason why MMD launched some of its commercial banner formats also in the app:
- The Flagship in the app (on Category and Search result pages) is available in our Commercial Display pack Large
- You can advertise via IAB Bannering on the Homepage and the Promo-page of our app
A view on the complete online offer
To make sure advertisers can get the most out of these fast growing audiences, MMD has created some extra online tools.
The first one is our IAB bannering a new tool that certifies their exclusive presence on the home page and e-shop home page of delhaize.be, and on the home page of the SuperPlus app.
Other display formats remain part of our offer, such as our Commercial display with an immediate call-to-action. This format showcases a brand’s product on interesting categories and key words for your brand.
The format is also available on the home page and on the check-out page of delhaize.be. In addition to display advertising, our offer will also meet other campaign objectives such as native advertising. Again, content will be king, as we will allow advertisers to highlight their stories by creating a Full Branded Page, or even a Recipe page.
Whether it’s a recipe or a relevant video, just make sure you challenge us!
Unlike other tools, our online Push product for Free Collect or Free Delivery and Product Sampling activation tools will still be available as well. A big step forward if you want to promote your brand-new product.
Impact of the last click
With the growth in digital ad spending in retail media, advertisers found new ways to define their media strategies and most importantly, the success of it. For each of the tools in our offer, MMD provides the brand with a Post Reporting, allowing an overview of the online revenue generated with your campaign.
For more information, contact your Sales Account Managers: Anouk, Vanessa, Els, Willem.
