Tv & radio

Digital Signage Shop&Go

Digital screen inside the 141 Shop &Go at Q8 petrol stations (1 screen per shop)

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Duration

1 week

Media Booking

8 weeks

Nice to know

  • National coverage
  • Mostly put on top of the Panos counter, so high visibility and attention
  • Format: 43 inch
  • Format: Landscape
  • SOV: 10%
  • Message: max 12 secondes
  • Broadcasted in a loop of 5 messages (4 Shop&GO/Q8 + 1 branded message)
  • 720 broadcasting/day
  • Specific rules for communication apply

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+/- 775.000 consumer contacts per week

Objectives

Brand awareness

Eye catcher

Call To Action

Trial

Cross/Upselling