Context
The goal of this campaign was :
- To raise customer awareness on the new Bebat Collect cube & how to get it
- To educate the Delhaize customers on the importance of recycling old batteries
- To inform the Delhaize clients about where to recycle their batteries based on their size
Solution
Development of an e-CRM campaign (Dedicated emailing) targeting 120.000 Delhaize clients with a Game Changers Profile.
The landing page of this campaign was hosted on the website of delhaize and gave a lot of extra useful information regarding the mission and purpose of Bebat
Results
CRM
Number of contacts: 120k
Opening rate: 47,1%
- which is far above the campaign of 2021 with a OR of 30,3%
- which is far above our benchmark of 30,15%
Targets
Game changers customers like to buy locally or nationally grown/produced products, organic & healthy food. Game changers customers care about the environement and the planet.
Objectives
Brand awareness
Inspiration
Engagement / Consideration
Education
