Prince, the family brand of Mondelez, created a new recipe for their crème-filled biscuits. They want to promote the new product and boost the category in the Delhaize stores.
In collaboration with Prince, MMD created a NEW instore tool placed on top of the shelf of the category. It is a custom made tool, developed to support the launch of the new recipe of the biscuits, to boost the visibility in the category and to reinforce the brand image. The Arch was tested with success during 8 weeks in 20 different stores around the country.
|Category turnover evolution||15,7%|
|Promoted product/range turnover evolution||345,5%|