Context
Sensodyne wants to educate their customers about the three stages of daily dental hygiene: using a custom toothpaste, a soft toothbrush and a mouthwash.
Solution
The solution is a combination of 3 wobbler placed at the different categories on the shelf. This raised awareness about the 3 crucial steps of good orall care habits and improved cross-selling with other categories.
Each wobbler contains a different text with a call to action:
- Wobbler 1: "Choose a custom toothpaste."
- Wobbler 2: "Use a soft toothbrush."
- Wobbler 3: "Don’t forget the mouthwash."
We placed an extra stopper, to recapitulate every step of the daily dental hygiene and to highlight the different categories and wobblers.
Results
| Period | 4 wks | |
|
Reach category |
110.146 |
|
|
Category turnover evolution |
12,5% |
|
|
Penetration promoted products/range |
22,9% |
Targets
25+, customers with sensitive teeth
Objectives
Brand awareness
Eye catcher
Education
Cross/Upselling
