Context
Support Tropicana to boost its brand awareness of its new range of BIO juices.
Solution
- Send a dedicated e-mail cobranded Delhaize/Tropicana to BIO buyers.
- Short story telling with impactful visual
- Clear Call to action
- CRM approach part of a 360 media approach
Results
Reach: 114.000 contacts
Open Rate: 35%
CTR: 17%
Targets
BIO buyers
Objectives
Conversion
Penetration
Brand awareness