Jun
08
Info
Retail Media revealed
Retail Media are clearly one of the trends of the year. Globally, spending in these channels is increasing, players are refining their offerings and brands are increasingly integrating it into their media strategies. In the United States, advertising spending in Retail Media is about to overtake investments in traditional television advertising, and in Europe it should reach € 25 billion by 2026, according to the IAB. Time to evaluate the situation and take a look at the reasons why Retail Media is booming.