eCRM - Dedicated email

Support Tropicana to boost its brand awareness of its new range of BIO juices.
solution
- Send a dedicated e-mail cobranded Delhaize/Tropicana to BIO buyers.
- Short story telling with impactful visual
- Clear Call to action
- CRM approach part of a 360 media approach
TARGETS
Bio buyers
Results
- Reach: 114.000 contacts
- Open Rate: 35%
- CTR: 17%
114000
35%
17%
Linked products