Ever considered an online campaign to increase brand awareness and sales?

The brand Coca-Cola wanted to use MMD for their 360° support on the Marvel-activation. Besides door-to-door and instore, they reached out for us to create a powerful online media plan.

Objective

Tey were in need for an uplift of the brand Coca-Cola and they were opting for more trial and penetration (within their product segment).

Solution

We proposed them to play on 3 solid MMD tools (period of 5 consecutive weeks) :

First, we sent out a dedicated e-mail towards 85.000 contacts of Delhaize  
Simultaneously, we rolled out a commercial display campaign where products linked to Marvel activation, were highlighted on different relevant webshop areas of Delhaize.
Finally we convinced the shoppers even more by not charging delivery fee when adding products linked to Marvel-activation to their basket

Targets

Delhaize shoppers