Understanding the customer's purchasing behavior and identify how the brand's customer base has grown or shrunk. Get insights where these customers respectively are coming from or going to.

-> Included in the Enlight+ subscription

Duration 1 year subscription
Nice to know

Objectives 

1) Increase knowledge about your new & former buyers
2) Make former buyers come back to your brand
 

Key Questions 

1) Have I gained or lost clients recently ?
2) Where do my new clients come from ?
3) To which brands have my lost clients shifted ?