Discover our MMD tools for NON-FMCG brands

 

Have you ever thought about the evident link that exists between your target audience and the premium target audience of Delhaize?

 


Instore


 

Digital Signage - Entrance

Reach 1.200.000 customers weekly with our Digital Signage solution implemented in 100 POS ( + Extra 70 yet to come)

Give extra visibility to your OOH campaign with this premium network

> More info

 

 

 

 

 

 

 

 

 

 

Checkout Screens 

All screens at the check-out of the Delhaize stores (170 screens in 60 stores).

> More info 

 

Caddy Drive 

This tool provides continuous advertising throughout the shopping trip and unbeatable exposure to a captive audience. The steering bar is equipped with an NFC tag. Customers can retrieve current offers, videos, enter a game or a contest, and much more. 

> More info 

 

Caddy Move

Two-sided laminated communication on the shopping carts 

> More info 

 


Online Communication & Activation


 

Checkout Page

Give visibility to your brand on the most important page of the funnel on the Delhaize Website : The checkout page where we observe great metrics such as :

• +/- 450.000 page views per month

• Average Time Spent on page : 1 min.

> More info 

 

 

Store Locator Banner

Extend the reach of your digital campaigns with a visibility on our Store Locator Page where you will get 100% SOV in a week, with a reach of +/- 40.000 unique visitors/month

> More info 

 

Zigzag Advertising 

Reach our online Shoppers with our ZigZag tool. This “Out Of The Box” solution will be distributed to 30.000 unique buyers over a period of 4 weeks. Great touchpoint to build awarness amongst our online shopper

> More info 

 

Product Sampling 

Why should sampling only be used by FMCG-Brands? Be outstanding, original & creative in your communication

> More info 

 


Targeted & Personalized communication 


 

Dedicated e-mail 

E-mail sent up to 85.000 contacts and linked to a specific landing page. Targeting based on the shopper behaviour

> More info 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Insert e-mail

Insert of a branded banner in the Delhaize weekly e-news. Possibility to segment up to 85.000 contacts or to send the news in a massive way up to 800.000 contacts. 

> More info 

 

Direct mail

Mailing send to a specific target (min. 50.000 contacts). Great touchpoint to build awarness amongst Delhaize's shoppers!

> More info 

 


Magazine


 

Delhaize Magazine

A solid value for your media plan : The leading magazine in Belgium, #1 CIM Certified, meaning the most read magazine with more than 2.700.000 readers. Lots of advertising possibilities : A4, Advertorial, Mini Mag,…

> More info 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Contact Julie Parisel for a personalized offer

 jparisel@delhaize.be