Discover our MMD tools for external brands


Have you ever thought about the evident link that exists between your target audience and the premium target audience of Delhaize?




Digital Signage - Entrance

Reach 1.200.000 customers weekly with our Digital Signage solution implemented in 100 POS ( + Extra 70 yet to come)

Give extra visibility to your OOH campaign with this premium network

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Checkout Screens 

All screens at the check-out of the Delhaize stores (170 screens in 60 stores).

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Caddy Drive 

This tool provides continuous advertising throughout the shopping trip and unbeatable exposure to a captive audience. The steering bar is equipped with an NFC tag. Customers can retrieve current offers, videos, enter a game or a contest, and much more. 

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Caddy Move

Two-sided laminated communication on the shopping carts 

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Online Communication & Activation


Checkout Page

Give visibility to your brand on the most important page of the funnel on the Delhaize Website : The checkout page where we observe great metrics such as :

• +/- 450.000 page views per month

• Average Time Spent on page : 1 min.

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Store Locator Banner

Extend the reach of your digital campaigns with a visibility on our Store Locator Page where you will get 100% SOV in a week, with a reach of +/- 40.000 unique visitors/month

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Zigzag Advertising 

Reach our online Shoppers with our ZigZag tool. This “Out Of The Box” solution will be distributed to 30.000 unique buyers over a period of 4 weeks. Great touchpoint to build awarness amongst our online shopper

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Product Sampling 

Why should sampling only be used by FMCG-Brands? Be outstanding, original & creative in your communication

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Targeted & Personalized communication 


Dedicated e-mail 

E-mail sent up to 85.000 contacts and linked to a specific landing page. Targeting based on the shopper behaviour

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Insert e-mail

Insert of a branded banner in the Delhaize weekly e-news. Possibility to segment up to 85.000 contacts or to send the news in a massive way up to 800.000 contacts. 

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Direct mail

Mailing send to a specific target (min. 50.000 contacts). Great touchpoint to build awarness amongst Delhaize's shoppers!

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Delhaize Magazine

A solid value for your media plan : The leading magazine in Belgium, #1 CIM Certified, meaning the most read magazine with more than 2.700.000 readers. Lots of advertising possibilities : A4, Advertorial, Mini Mag,…

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Contact Julie Parisel for a personalized offer