Discover our MMD tools for external brands

 

Have you ever thought about the evident link that exists between your target audience and the premium target audience of Delhaize?

 


Instore


 

Digital Signage - Entrance

Reach 1.200.000 customers weekly with our Digital Signage solution implemented in 100 POS ( + Extra 70 yet to come)

Give extra visibility to your OOH campaign with this premium network

> More info

 

 

 

 

 

 

 

 

 

 

Checkout Screens 

All screens at the check-out of the Delhaize stores (170 screens in 60 stores).

> More info 

 

Caddy Drive 

This tool provides continuous advertising throughout the shopping trip and unbeatable exposure to a captive audience. The steering bar is equipped with an NFC tag. Customers can retrieve current offers, videos, enter a game or a contest, and much more. 

> More info 

 

Caddy Move

Two-sided laminated communication on the shopping carts 

> More info 

 


Online Communication & Activation


 

Checkout Page

Give visibility to your brand on the most important page of the funnel on the Delhaize Website : The checkout page where we observe great metrics such as :

• +/- 450.000 page views per month

• Average Time Spent on page : 1 min.

> More info 

 

 

Store Locator Banner

Extend the reach of your digital campaigns with a visibility on our Store Locator Page where you will get 100% SOV in a week, with a reach of +/- 40.000 unique visitors/month

> More info 

 

Zigzag Advertising 

Reach our online Shoppers with our ZigZag tool. This “Out Of The Box” solution will be distributed to 30.000 unique buyers over a period of 4 weeks. Great touchpoint to build awarness amongst our online shopper

> More info 

 

Product Sampling 

Why should sampling only be used by FMCG-Brands? Be outstanding, original & creative in your communication

> More info 

 


Targeted & Personalized communication 


 

Dedicated e-mail 

E-mail sent up to 85.000 contacts and linked to a specific landing page. Targeting based on the shopper behaviour

> More info 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Insert e-mail

Insert of a branded banner in the Delhaize weekly e-news. Possibility to segment up to 85.000 contacts or to send the news in a massive way up to 800.000 contacts. 

> More info 

 

Direct mail

Mailing send to a specific target (min. 50.000 contacts). Great touchpoint to build awarness amongst Delhaize's shoppers!

> More info 

 


Magazine


 

Delhaize Magazine

A solid value for your media plan : The leading magazine in Belgium, #1 CIM Certified, meaning the most read magazine with more than 2.700.000 readers. Lots of advertising possibilities : A4, Advertorial, Mini Mag,…

> More info 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Contact Julie Parisel for a personalized offer

 jparisel@delhaize.be