Post Event Premium
- What was the impact of an event (packaging change, release of a competitor's product, direct mailing….) on your sales and your range of products?
- What is your sales evolution with regard to the category, per week?
- Identify where my products are referenced
- Optimize assortment depending on the banner where the references are located
- How to determine distribution rate of my products within each banner (SM, AD, Proxy)?
- In detail, where are my products findable?
- Identify where and which references are the most or least performant
- Follow the quantity sold and sales evolution over time to take corrective actions where it needs
- Which references contribute the most to my growth? Which references should I put forward?
- In which Delhaize banner do I have the most opportunities to grow?
A/B Testing Report
- Assess the efficiency of a marketing campaign by comparing test stores and control group stores
- Evaluate the global sales uplift linked to my campaign
- Was the perimeter of my action correctly defined?
- What is the acquisition cost of a new purchaser of my promoted products regarding the media cost?