MMD Inspiration Cases eCRM - Insert Delhaize Newsletter

Iglo

eCRM - Insert Delhaize Newsletter

Context

Highlight and boost a strong promotional action from the Delhaize weekly folder. 

Solution
  • Be visibile in the weekly Delhaize newsletter and relay the promotion from the paper folder 
  • Highlight the promotion to boost the sales uplift thank to a better visibility online and offline. 
Results

Reach: 180.000 contacts

Open rate: 27%

CTR: 17% 

Targets
Shoppers subscribed to Delhaize Newsletter
Objectives

Conversion

Brand awareness

Call To Action