360° approach: Create success in complementarity with other media

Multi-channel - Bebat

Context

The goal of this campaign was :

  • To raise customer awareness on the new Bebat Collect cube
  • To educate the Delhaize customers on the importance of recycling old batteries

 

Solution

Development of a multi-channel campaign, including:

 

CRM

A dedicated emailing targeting 85.000 of the Delhaize Game Changers customer

 

Instore

2 weeks of visibility on our digital screens at the checkouts

 

Online

  • 2 weeks of digital presence with:
  • Store Locator Banner
  • Content Page hosted on the Delhaize website 

Results

CRM

  • #of contacts:  85k
  • Opening rate: 30,3% 

 

Instore (Digital Screens)

  • 804.437 possible contacts per week
  • 1.440 broadcasting a day/screen
  • SOT : 20% 

 

Online

  • CTR = 2,11%
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TARGETS

TARGETS

Game changers

Objectives

Conversion

Brand awareness

Education