E-mail open rate 25% over the Belgian market average.
News & Novelties
Make food shopping FUN again!
On June 17th, MMD hosted its webinar : Instore Experience
Discover our MMD tools for External Brands
Have you ever thought about the evident link that exists between your target audience and the premium target audience of Delhaize?
MMD and Emmi Caffé Latte boosted Emmi sales
The goals of this Long Term campaign that ran in 2021, were:
- Create awareness for Emmi
- Boost sales of the entire range (by increasing penetration and buying frequency)
- Recruit new customers
CRM - Dedicated e-mail
At the beginning of the covid 19 health crisis (March 2020), one of Balade's references was temporarily unavailable in stores.Read more
Dedicated Direct Mail - A5 Postcard
On the occasion of their 85th anniversary, Yakult wanted to increase the frequency of purchases, mainly from loyal customers, and boost overall sales of its product. Yakult faces strong competition in the probiotics category. They were also absent from the Delhaize shelves for a few months. The purpose of sending their postcard was to make their customers loyal again and to inform them that Yakult is back at Delhaize.Read more