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Use Digital Signage to communicate with impact outside the category

Latest projects

Use Digital Signage to communicate with impact outside the category

Learn how the Consorzio del Prosciutto di Parma communicated with impact outside of its category with a great Digital Signage Category Video campaign.

 

The campaign was on air in W24 2021.

 

Objectives: 

 

- Build awareness around the Prosciutto

 

- Help clients identify the real PARMA logo

 

- Boost the sales of Parma ham during the summer period

 

- Associate Parma ham to melon

 

- Be present in the customer's journey outside of the cold meats category

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Launch of an innovation in skincare

Latest projects

Launch of an innovation in skincare

Launch of an innovation in skincare: Neutrogena's first revitalizing face care that accelerates the natural cell renewal process & helps to prevent skin aging.

 

The goal was to inform about the new product range Glow Boost in combination with a promotion end May 2021 (2+1 xbrand incl. Neutrogena).

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Use Gamification to spice up your campaigns

Latest projects

Use Gamification to spice up your campaigns

Colgate Palmolive developed in collaboration with MMD a Catcher Game. Users had to successfully catch the Colgate branded products and put them in the plastic waste bin bag. The goal was to educate consumers about the new plastic waste sorting rules.

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