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E-mail open rate 25% over the Belgian market average.

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MMD and Emmi Caffé Latte boosted Emmi sales

Latest projects

MMD and Emmi Caffé Latte boosted Emmi sales

The goals of this Long Term campaign that ran in 2021, were:

  • Create awareness for Emmi
  • Boost sales of the entire range (by increasing penetration and buying frequency)
  • Recruit new customers

Video

Watch the video with the case!

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CRM - Dedicated e-mail

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CRM - Dedicated e-mail

At the beginning of the covid 19 health crisis (March 2020), one of Balade's references was temporarily unavailable in stores.

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Dedicated Direct Mail - A5 Postcard

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Dedicated Direct Mail - A5 Postcard

On the occasion of their 85th anniversary, Yakult wanted to increase the frequency of purchases, mainly from loyal customers, and boost overall sales of its product. Yakult faces strong competition in the probiotics category. They were also absent from the Delhaize shelves for a few months. The purpose of sending their postcard was to make their customers loyal again and to inform them that Yakult is back at Delhaize. 

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