What's new at MMD for 2026
Now that you’ve all discovered MMD’s new visual identity and our refreshed positioning built around three core pillars — Reach, Engage, Understand — it’s time to take a deeper look at what this means for our retail media solutions.
This page offers a Deep Dive into our key innovations, new packages, and updated solutions — and how we’ve structured our 2026 offer around the Reach and Engage pillars to make activation simpler, clearer, and more effective.
A Clearer Pricing Structure to Match Your Objectives
Reach – Presence where it matters
Your brand meets shoppers across high-intent environments: in-store touchpoints, onsite formats, offsite extensions powered by retail audiences, our mass-read magazine, and direct communications.
We combine scale with precision — broad visibility when you need it, personalization when it counts.
Engage – Moments designed to deliver
From in-store experiences and sponsored placements to tailored e-CRM and playful mechanics, we create interactions that strengthen relationships with the Delhaize shopper and make measurable impact.
The aim is simple: make every touchpoint matter — and prove it in results.
In-Store – Maximizing REACH Across +800 Stores
With more than 800 Delhaize stores across Belgium and Luxembourg, the in-store environment remains one of the most powerful REACH levers in the MMD ecosystem. And with Delhaize now operating 7 days a week in most Delhaize, brands benefit from even greater visibility, extended exposure time, and more opportunities to connect with shoppers throughout their weekly routines.
2 key evolutions for 2026:
1. A simplified, impact-driven in-store offer
All our in-store tools remain available à la carte, but we’ve streamlined the offering into four category-aligned packages.
Because store layouts differ for dry, fresh, and frozen products, each package groups the most relevant and visually impactful tools, making planning easier and ensuring strong visibility where it matters most.
Speaking about Instore tools, We’ve also redesigned our fridge door stickers with a new transparent look, improving shelf visibility and creating a cleaner, more impactful in-aisle presence.
2. The long-awaited comeback of in-store radio – now stronger than ever
In-store radio is back — and stronger than ever. Our new offer spans nearly 400 stores, including all affiliated and Proxy locations, delivering unmatched incremental reach through a high-frequency, high-impact channel returning in 2026.
e-CRM (Personalized)
Driving Both REACH & ENGAGE
Our e-CRM ecosystem offers a full range of personalized solutions — from dedicated emails and journey emails to e-deals, reward challenges, and gamification — all designed to drive relevant, data-powered impact across the customer journey.
A major evolution: all e-CRM solutions now sold at CPM
As of 2026, every e-CRM activation adopts a CPM-based pricing model.
CPMs decrease as volumes increase: the more contacts you activate, the lower your CPM. This simplified model gives brands more flexibility, better efficiency, and stronger opportunities to scale personalized retail media.
Digital Signage – Maximum Impact Across the Customer Journey
1. In-store Takeover Across All Categories
We’re excited to launch a new in-store takeover experience on our digital screens, covering all categories — meat, fish, bakery, wine, and fruit & veg.
With no less than 386 screens, this allows brands to be visible throughout the entire customer journey, delivering maximum reach at every touchpoint. Even better, when coupled with our entrance screens network, brands can ensure high-impact visibility from the moment shoppers walk into the store.
2. Top Offer – Cost-efficient Promo Messaging
Don’t forget our Top Offer solution, now available in Small and Large packs, tailored for brands running national promotions.
It enables you to broadcast a promo-focused video message in-store at a lower cost, using Delhaize’s promo visuals. A simple, efficient way to amplify the impact of your promotional campaigns directly where it matters most.
3. And a new addition: support for 3D campaigns
Starting this year, we can also support 3D digital campaigns on our screens — giving brands a new, immersive way to capture attention and create standout moments in-store.
A new creative opportunity to truly surprise shoppers.
Online Media – Growing Inventory for a Growing Ecommerce
With Ecommerce on the rise, MMD is expanding its digital ecosystem with more inventory, more formats, and more ways for brands to connect with shoppers online.
This year, we’ve added new premium positions across the Delhaize App and website, offering greater visibility, flexibility, and access to high-impact formats throughout the digital shopping journey.
Optimized Promo Visibility & Online Visibility Packs
We’ve also optimized our Promo Visibility and Online Visibility offers, now structured into three clear packs — S, M, and L.
Each pack combines the right mix of formats for maximum efficiency and comes with degressive CRM rates, giving brands even more value as they scale their campaigns.
More inventory. More impact. More ways to stand out in an increasingly digital retail environment.
Smart Packs – More Impact, Better Efficiency
In a cost-efficiency mindset, our packs remain one of the smartest ways to activate retail media.
By combining complementary tools at an advantageous rate, they help brands maximize impact while optimizing budget — bringing simplicity, consistency, and efficiency.
For 2026, we’re introducing two new digital packs aligned with key brand objectives:
1. Digital Pack – Product Highlight
A straightforward way to boost product visibility from inbox to e-shelf, combining:
- Insert Email
- Online Visibility
- Sponsored Product
2. Digital Pack – Loyalty Pack
Designed to drive discovery, trial, and repeat purchases through:
- Online Sampling (Discover)
- Free Delivery (Trial)
- Online Visibility – Small
A simple, effective way to activate digital retail media with purpose.
