Sound advertising message broadcast in Delhaize Stores: In-store radio

Banner
Supermarché Delhaize
Shop & Go
Duration 1 week
Media Booking 6 weeks
Nice to know
  • 25-second radio commercial
  • 48 broadcasting a day/store
  • 128 stores
Post reporting

Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI 1 - Reach category (Total Reach)
KPI 2 - % New Buyers of promoted product/range (New Buyers Ratio)
KPI 3 - Category turnover evolution (Category Ratio)
KPI 4 - Promoted product/range turnover evolution (Promoted Product Ratio)

Objectives

Brand awareness

Call To Action