Screens available in Bakery, Butchery, Fish, Wine and Fruit&Vegetables department 423 screens in total in 76 stores.

Banner
Supermarché Delhaize
Shop & Go
Duration 1 week
Media Booking 6 weeks
Nice to know
  • The time of a TV spot is 6 secondes 
  • SM only
  • Format: Portrait & Landscape
  • SOV: 20%
  • Only advertisement relevant with the category
  • Category available:
    • Bakery : 83 screens
    • Wine: 52 screens
    • Butchery: 96 screens
    • F&V: 93 screens
    • Fish: 99 screens
Post reporting

Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI 1 - Reach category (Total Reach)
KPI 2 - % New Buyers of promoted product/range (New Buyers Ratio)
KPI 3 - Category turnover evolution (Category Ratio)
KPI 4 - Promoted product/range turnover evolution (Promoted Product Ratio)

Objectives

Conversion

Brand awareness

Call To Action

Trial

Cross/Upselling