Banner
Duration
1 week
Media Booking
6 weeks
Nice to know
- The time of a TV spot is 6 secondes
- Format: Portrait & Landscape
- SOV: 20%
- Only advertisement relevant with the category
- Category available:
- Bakery : 83 screens
- Wine: 52 screens
- Butchery: 96 screens
- F&V: 93 screens
- Fish: 99 screens
Post reporting
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI 1 - Reach category (Total Reach)
KPI 2 - % New Buyers of promoted product/range (New Buyers Ratio)
KPI 3 - Category turnover evolution (Category Ratio)
KPI 4 - Promoted product/range turnover evolution (Promoted Product Ratio)
Objectives
Conversion
Brand awareness
Call To Action
Trial
Cross/Upselling