MMD Inspiration Info Data & retail consumer insights

Data & retail consumer insights

With over 2.6 Mio SuperPlus customers in the database, Delhaize has a ton of meaningful insights and information on its customers’ shopping behavior. MMD got together with Media professionals who gave their opinion on the power of retail data.

Some key insights:

  • With the disappearance of cookies, first party data becomes more and more important;
  • You can use retail data and insights from Delhaize in a brand safe environment;
  • By using retail data, you will be able to become more relevant to your customers;
  • You can not only use this data for CPG brands. Other sectors can also use this data to get in touch with their target group in a meaningful way.


Watch the video (5min.)



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Data & retail consumer insights