Online - Digital program

Coca-Cola wanted to boost the awareness of its new iced tea brand "Fuze Tea" and increase its penetration rate via a full digital program on Delhaize e-shop.

Solution

• Content page fully customised and dedicated to Fuze tea brand 
• Home page banner to increase visibility
• Sampling online -> 1 sample per online order -> trial 
• Promotion banner to boost conversion 
• Push product for free preparation fee to drive sales and increase penetration rate 
• See more details in the pictures slider

TARGETS

Delhaize online shoppers