Instore - Stopper medium + cut

Ecover changed the packaging of their Washing-up liquid. The new bottle is now made out of 100% recycled plastic and is still 100% recyclable. They want an instore tool to promote the new bottle.

Solution: 

MMD adviced the instore tool stopper medium + cut. This is a perpendicular communication to the shelf with a cut-out shape to highlight the new packaging. It is an eye-catcher that will reinforce their brand image and the product range.

Discover also the medium stopper

TARGETS:

Eco-friendly consumers.