Instore - Maxi Stopper
Tropicana wanted to promote his new range of juices and boost its sales through an eye-catcher tool.
Solution
- Place a maxi stopper in shelf to maximise the visibility of the brand Tropicana
- Show the full range of products on 1 single support
TARGETS
All Delhaize shoppers
Results
- Period: 4 weeks
- Category reach: 148.615
- New buyers: +4,4%
- Range turnover evolution: +885,5%
148.615
+4,4%
+885,5%
