eCRM - Insert Delhaize Newsletter Iglo

Highlight and boost a strong promotional action from the Delhaize weekly folder.
Solution
Be visibile in the weekly Delhaize newsletter and relay the promotion from the paper folder
Highlight the promotion to boost the sales uplift thank to a better visibility online and offline.
targets
Shoppers subscribed to Delhaize Newsletter
Results
- Reach: 180.000 contacts
- Open rate: 27%
- CTR: 17%
180000
27%
17%
