eCRM - Insert Delhaize Newsletter

Support Tropicana Essentials to promote the launch of its new packaging.
solution
Be visibile in the weekly Delhaize newsletter and relay the promotion from the paper folder
Highlight the promotion to boost the sales uplift thank to a better visibility online and offline.
Target
Shoppers subscribed to Delhaize Newsletter
Results
- Reach: 180.000 contacts
- Open rate: 27%
- CTR: 17%
180000
27%
17%