CRM - Direct Mailing

Support Arla with the launch of its new range of Skyr products at Delhaize. 

Solution

• Communicate on the new Skyr products through a key commercial campaign of Delhaize: "Boer-de-reis / Fermidables" campaign
• Skyr was integrated in the targeted communication sent to Delhaize shoppers  
• Coupon “50 Plus-Punten” to push to a 1st trial
• Part of a full 360 marketing campaign

TARGET

Families with kids