CRM - Dedicated Direct Mail

The best Dedicated Mail of 2019 goes to Colgate-Palmolive!

Good targeting is essential to the success of a mailing campaign and Colgate-Palmolive has mastered it!

Their key objective

Recruit Sanex brand lapsers.

SOLUTION

A dedicated mail offering a €1.5 discount on the purchase of one product.

To enhance the power of the mailing, Colgate-Palmolive boosted its visibility through an in-store communication layer (stopper small) which resulted in a faster and more efficient purchase experience.

TARGET

Sanex brand lapsers

RESULTS

Exceptional results !

A coupon redemption rate of 5.59% (vs. 2-3% benchmark)

This case highlights the effectiveness of postal mailings in attracting consumers and boosting conversion.