360° approach: Create success in complementarity with other media

The goal of this campaign was :

• To raise customer awareness on the new Bebat Collect cube

• To educate the Delhaize customers on the importance of recycling old batteries

   

SOLUTION

Development of a multi-channel campaign, including:

CRM

A dedicated emailing targeting 85.000 of the Delhaize Game Changers customer
 

Instore

2 weeks of visibility on our digital screens at the checkouts
 

Online

2 weeks of digital presence with:
Store Locator Banner
Content Page hosted on the Delhaize website 

TARGETS

Game changers

RESULTS

CRM

#of contacts:  85k
Opening rate: 30,3% 
 

Instore (Digital Screens)

804.437 possible contacts per week
1.440 broadcasting a day/screen
SOT : 20% 
 

Online

CTR = 2,11%