Personalized communications

e-CRM journey - Upsell

DURATION : 3 sendings

MEDIA BOOKING : 6 weeks

Move away from one shot e-ails and become top of mind.

An e-CRM Journey Upsell consists of content sent on 3 different moments to the same target groups by only one advertiser. The content is different in each wave but the same target group is contacted. The content can be inspiration, a link to a voucher / e-deal or highlighting an existing promotion.

Nice to know

Pre-analysis included
Definition of segmentation criteria in collaboration with MMD
- Define your own target audience
Could be linked to a Flash e-Deal
Look & feel Delhaize
Visual created by the client
Link to a page dedicated to your range of products on Delhaize.be
Setup + content cost
Sent on Saturday or Tuesday

Post reporting

Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.

CTR

Open rate