Same content sent on different moments to a recalculated target group:

  • Same target group segmentation but recalculated each time
  • Same content
  • 4 waves
Duration 4 sendings
Media Booking 6 weeks
Nice to know
  • Pre-analysis included
  • Definition of segmentation criteria in collaboration with MMD
  • Could be linked to a flash e-deal
  • Look & feel Delhaize
  • Visual created by the client
  • Link to a page dedicated to your range of products on 
  • Setup + content cost
  • Sent on Saturday or Tuesday
Post reporting

Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI1 - #Open rate (FR + NL)
KPI2 - Click-Through-Rate (FR+NL)



Brand awareness

Call To Action


Engagement / Consideration