Personalized communications

e-CRM journey - Acquisition

DURATION : 1 sending + 1 Reminder

MEDIA BOOKING : 6 weeks

Increase engagement of the customer via a reminder

An e-CRM Journey Acquistion increases engagement of the customer by sending one e-mail and a reminder afterwards of only one advertiser. You can define your own target audience and choose from several available templates for the e-mail. You can highlight an existing promotion or content inspiration with a possibility to link to a voucher or e-deal. The reminder can be sent by e-mail or via Push Notification.

Nice to know

Pre-analysis included
Definition of segmentation criteria in collaboration with MMD
Could be linked to a voucher
Look & feel Delhaize
Visual created by the client
Link to a page dedicated to your range of products on Delhaize.be
Setup + content cost
Sent on Saturday or Tuesday

Post reporting

Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.

CTR

Open rate