Use Digital Signage to communicate with impact outside the category

Use Digital Signage to communicate with impact outside the category

Learn how the Consorzio del Prosciutto di Parma communicated with impact outside of its category with a great Digital Signage Category Video campaign.

The campaign was on air in W24 2021.

Objectives: 

  • Build awareness around the Prosciutto
  • Help clients identify the real PARMA logo
  • Boost the sales of Parma ham during the summer period
  • Associate Parma ham to melon
  • Be present in the customer's journey outside of the cold meats category