Use Delhaize segments for external brands & services

Objective

To raise customer awareness on the new Bebat Collect cube & how to get it
To educate the Delhaize customers on the importance of recycling old batteries
To inform the Delhaize clients about where to recycle their batteries based on their size

Solution

Development of an e-CRM campaign (Dedicated emailing) targeting 120.000 Delhaize clients with a Game Changers Profile.

The landing page of this campaign was hosted on the website of delhaize and gave a lot of extra useful information regarding the mission and purpose of Bebat

Target

Game changers customers like to buy locally or nationally grown/produced products, organic & healthy food. Game changers customers care about the environement and the planet

Results

120k

of contacts

47,1%

opening rate

- which is far above the campaign of 2021 with a OR of 30,3%
- which is far above our benchmark of 30,15%