Dedicated Direct Mail - A5 Postcard

On the occasion of their 85th anniversary, Yakult wanted to increase the frequency of purchases, mainly from loyal customers, and boost overall sales of its product. Yakult faces strong competition in the probiotics category. They were also absent from the Delhaize shelves for a few months. The purpose of sending their postcard was to make their customers loyal again and to inform them that Yakult is back at Delhaize.