Fuze Tea: an online 360° campaign with stunning sales results

The brand Fuze Tea wanted to use MMD for their 360° brand activation. Besides door-to-door and instore, they reached out for us to create a powerful online & CRM media plan.

Objectives

They were in need for an uplift of the brand Fuze Tea and they wanted to generate trial among Delhaize consumers.

Solution

We proposed them to play on 2 powerful pillars (period of 4 weeks) :

We rolled out a commercial display campaign where promoted products were highlighted on different relevant areas on different relevant webshop areas of Delhaize.
We ended the campaign with sending out a dedicated e-mail towards 85.000 contacts of Delhaize.

Targets

Delhaize shoppers