Olfactive tool to give customers the possibility to smell a product and/or are encouraged to enter certain aisles

  • Small Stopper 3D with scent
Banner
Supermarché Delhaize
AD Delhaize
Proxy Delhaize
Shop & Go
Duration 4 weeks
Media Booking 10 weeks
Nice to know
  • Incite trial of a product and/or encourage shoppers to enter certain departments in the store
  • Over 1.000 standard scent + possibility to create a tailor-made scent
  • Only possible if usage in all banners
  • All-inclusive service (Production - Placement - Post-reporting)
  • Creation by the client
Post reporting

Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI 1 - Reach category (Total Reach)
KPI 2 - % New Buyers of promoted product/range (New Buyers Ratio)
KPI 3 - Category turnover evolution (Category Ratio)
KPI 4 - Promoted product/range turnover evolution (Promoted Product Ratio)

Objectives

Conversion

Brand awareness

Trial

Engagement / Consideration