Personalized communications

e-CRM journey - Retention

DURATION : 4 sendings

MEDIA BOOKING : 6 weeks

Create a routine for your customers via 4 waves

In the E-CRM Journey Retention the same content is sent on different moments to a recalculated target group. The e-mail consist of only one advertiser and the content can be inspiration or/with a link to a voucher / e-deal.

Nice to know

Pre-analysis included
Definition of segmentation criteria in collaboration with MMD
Could be linked to a flash e-deal
Look & feel Delhaize
Visual created by the client
Link to a page dedicated to your range of products on Delhaize.be
Setup + content cost
Sent on Saturday or Tuesday

Post reporting

Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.

CTR

Open rate