Digital Signage Check-Out - External Brands & Services
DURATION : 1 week
MEDIA BOOKING : 6 weeks
All screens at the check-out of the stores (177 screens in 63 SM stores).
Nice to know
- The time of a TV spot is 6 secondes.
- SOT : 20%
- Format : Landscape
Post reporting
Reportings are available 6 weeks after the end of the activation and available via an online platform. Request access to our Account Managers.
KPI 1 - Reach category (Total Reach)
KPI 2 - % New Buyers of promoted product/range (New Buyers Ratio)
KPI 3 - Category turnover evolution (Category Ratio)
KPI 4 - Promoted product/range turnover evolution (Promoted Product Ratio)
